The INOX Leisure Ltd. (INOX) and National Basketball Association (NBA), one of the world’s biggest sporting leagues, announced a marketing partnership to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune at a press meet held at INOX INSIGNIA at Atria Mall, Worli, Mumbai. Present on the occasion were Diane Gotua, Vice President – Global Business Operations, NBA, Gautam Bhimani, Renowned Sports Presenter and Analyst and Alok Tandon, CEO – INOX Leisure Ltd. As the NBA’s Exclusive Multiplex Partner in India, INOX will introduce numerous NBA elements in and around its cinema houses, including co-branded inflatables and popcorn buckets, NBA posters and NBA jersey wall displays. INOX will host screening parties for select games throughout the NBA season, along with meet-and-greet sessions with former NBA players.